Research methods included secondary source analysis, online ethnography, observation, interviewing key stakeholders, an online survey with 140 responses, and data sorting & insight generation for potential design opportunities.
Based on my research, I designed an online database (app & site) to expand on memes and the messages they contain called Meme Base. Design process included a one-page concept overview, concept testing, multiple prototype iterations, prototype testing, and pitch deck.
A compendium was also designed to give an extensive overview of my research and design process with a cohesive visual language.
2023-2024
Skills: